Brand Extension COACH KIDS
Final Project - Senior Year This was a "solo" project in which I wanted to finish my Fashion Marketing and Management program with Brand Extension Proposal for Coach Inc. I'm an Accessory Design minor and I wanted for this project to be a great opportunity to combine my skills and leanings in both FASM and ACCE. Additionally, I planned to work with a target customer and market that was new for me. The Industry of Children swears and Accessories in a market that has great potential for consistent growth for the next 10 years.ars.