Fossil & SCAD Collaborative Project
SCAD students from a different culture and design backgrounds collaborated together in the development of a proposed smart analogue watch for the active lifestyle of fossil women customers. My role in the team was developing a market research and analysis, assisting in the development and analysis of our target customer and identifying her interface needs and social connectivity. Additionally, I was able to adapt my skills to assist my team in different aspects of the final deliverable of this project such as the production of a promotional video, ideation of app design and user navigation, book layout and final presentation.